Magnify Brewing: Elevating Craft Beer in New Jersey with Deutsche Beverage + Process
At the forefront of New Jersey’s craft beer movement is Magnify Brewing, a brewery that has not only built a name for itself with innovative beers but also set a standard for customer experience in the region. Since their inception, Magnify Brewing has worked with Deutsche Beverage + Process to support their growth and success. Here’s a closer look at their story, their partnership with Deutsche, and what makes them stand out in the competitive craft beer industry.
A Brief History of Magnify Brewing
Magnify Brewing was founded in 2014 by Eric Ruta, inspired by his time in the vibrant craft beer scene of Portland, Maine. While working at Baxter Brewing during college, Eric discovered his passion for craft beer and brought that vision back to Northern New Jersey, a region then lacking in craft breweries. Magnify Brewing became one of the pioneers of the New Jersey craft beer movement, opening as one of the first 30 breweries in the area. Their mission? To “magnify” Northern New Jersey’s beer culture and create a hub for enthusiasts seeking unique, high-quality beers.
Fast forward to today, Magnify Brewing is celebrating nearly a decade of success and has begun an ambitious expansion project. Their new facility in Medford, NJ, will feature a larger brewing space, a state-of-the-art taproom, and a scenic beer garden—designed to create a destination brewery that matches the quality of their exceptional beer.
Important Brand Values That Resonate
Magnify Brewing has built its brand around innovation, creativity, and community. Their goal has always been to deliver a premium experience for their customers, not only through their beer but also through the welcoming atmosphere they create. Their focus on pushing boundaries while staying approachable has made them a favorite among craft beer enthusiasts.
What Sets Magnify Brewing Apart
Magnify Brewing thrives on creating fun, adventurous, and unique beer experiences. While they offer core staples like lagers and IPAs, they’ve gained a reputation for their heavily fruited sours, hazy IPAs, and barrel-aged beers. Their approach ensures that every visit to the brewery is a new adventure, with rotating taps that feature fresh, innovative creations.
Unlike breweries that lean heavily on flagship products, Magnify prefers to keep their lineup fresh, offering customers new beers to explore on a weekly basis. This dedication to variety and quality has earned them a loyal following and keeps them ahead in a competitive market.
The Equipment Shopping Process and Discovering Deutsche
Magnify Brewing’s journey with Deutsche began with a simple Google search. As a new brewery entering the scene in 2014, they needed reliable brewing equipment to bring their vision to life. After researching their options, they chose Deutsche because of their reputation for high-quality systems and excellent customer support.
A Destination Brewery for the Future
Magnify Brewing’s new facility in Medford represents a major step forward in their journey. The expanded space will feature:
- 35-foot ceilings with natural light, creating a stunning aesthetic.
- A taproom for 200 people and a beer garden for 150, designed for hosting events and offering a welcoming atmosphere.
- A location on Main Street in downtown Medford, adding to its appeal as a true destination brewery.
- A new 10 bbl, 2 vessel custom brewhouse.
The new brewery embodies Magnify’s mission to combine world-class beer with an unforgettable customer experience. By creating a space that matches the quality of their products, they are doubling down on their commitment to the craft beer community.
Eric is excited about the customization options Deutsche provided for their new equipment. As their brewing needs evolved, Deutsche was up to the challenge of tailoring solutions to match their vision.
Why Deutsche? A Proven Partnership
Over the years, Magnify Brewing has reaffirmed their trust in Deutsche. Eric notes that Deutsche’s responsiveness and commitment to solving problems quickly sets them apart. The reliability of their equipment and the dedication of their service team have made Deutsche an integral part of Magnify’s operations.
When it came time to expand to a new facility, choosing Deutsche again was an easy decision. As Eric explained, “We’re building this place from the ground up, and we need equipment that will support us for decades to come. Deutsche has proven over the last 10 years that they stand by their products and their customers.”
The Best Part About Working with Deutsche
For Eric and the team, the best part of working with Deutsche has been their commitment to long-term success. From problem-solving to upgrades and customization, Deutsche’s service-first approach has been instrumental in helping Magnify Brewing stay at the top of their game.
As Eric puts it, “What sets Deutsche apart is their willingness to support their customers every step of the way.”
What’s Next for Magnify Brewing?
Magnify’s continued focus on variety and quality will drive their success. With over 500 distribution accounts in New Jersey and an expanded facility on the horizon, the brewery is poised to reach new heights.
Magnify Brewing’s story is one of passion, innovation, and partnership. By consistently delivering unique beer experiences and working with trusted partners like Deutsche Beverage + Process, they’ve built a brand that stands out in the craft beer industry. With their new Medford facility on the horizon, the future looks brighter than ever for this trailblazing brewery.
If you’re inspired by Magnify Brewing’s journey and looking for reliable, high-quality equipment for your brewery, consider Deutsche Beverage + Process—a partner committed to your success for the long haul.