From Startup Vision to Multi-Brand Operation
In Tulsa, Oklahoma, Ethan Morris and his team have turned curiosity into capability. What began as a small-scale cannabis-infused beverage venture—Boofless Bottling Co.—has evolved into a multi-brand operation that blends scientific precision, adaptability, and bold creativity.
“We soft launched with five SKUs,” Ethan recalls. “Now we’re running sixteen—and it still feels like just the beginning.”
Boofless serves Oklahoma’s medical cannabis market with THC-infused beverages, while Yo Beverage, their sister brand, introduces terpene-based functional drinks for a broader, wellness-focused audience. Both share the same DNA: innovation, access, and customer-first thinking.
Building Functional Beverages for Every Lifestyle
At the heart of their product philosophy is one idea: smarter, more accessible alternatives.
Their terpene beverages—crafted for effects like focus, calm, energy, or even subtle euphoria—cater to a diverse range of consumers: from mocktail enthusiasts to high-performance athletes.
“We’re all about bioavailability and functionality,” says Ethan. “Whether it’s a UFC team looking for electrolyte blends or a sober-curious crowd ordering mojito-style mocktails, we want to offer something better.”
The team also supports other beverage entrepreneurs through contract manufacturing, offering R&D, flavor formulation, and packaging support—making Boofless and Yo Beverage not only product innovators, but industry enablers.
How Deutsche Equipment Helped Them Scale Smarter
When it came time to scale, Ethan’s team faced a challenge common among emerging brands: bridging the gap between small-batch creativity and consistent, commercial-scale production.
“We were Googling everything—‘can fillers,’ ‘carbonated beverage systems,’ ‘hot fill machines,’” says Ethan. “Most equipment felt geared toward breweries or massive plants. We needed something versatile and scalable.”
Enter Deutsche Beverage + Process, introduced through Wild Goose Filling.
Together, the teams engineered a scalable production system designed for precision, repeatability, and growth:
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150-gallon mixing vessel
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300-gallon hot liquor tank (HLT)
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100-liter tilting hop infuser
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Two 300-gallon carbonation/brite tanks
This integrated setup—pairing Deutsche’s upstream systems with Wild Goose’s canning technology—has allowed Boofless and Yo Beverage to hit 10,000 units per shift while maintaining the craft quality that defines their brands.
“Matt and Andrew at Deutsche didn’t just sell us tanks—they walked through our production day, asked the right questions, and helped us build the workflow we actually needed.”
Their hands-on support even optimized carbonation efficiency:
“Running carbonation through a heat exchanger in reverse was a game changer. That one trick boosted our throughput more than we expected.”
Managing Multi-Product Production with Confidence
Today, both brands operate from a single facility that seamlessly handles infused and non-infused beverages—thanks to modular equipment and disciplined cleaning protocols.
Each production line can switch between products with minimal downtime, allowing Ethan’s team to:
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Produce small R&D batches and high-volume orders in one space
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Support white-label clients under tight timelines
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Ensure consistency and compliance across product categories
This flexibility has made Boofless and Yo Beverage one of the fastest-scaling beverage operations in the region.
A Partnership Built for Growth
As Yo Beverage ramps up toward producing one million cans per month, the collaboration with Deutsche continues to evolve. Ethan’s team is already developing new functional lines—from post-workout protein drinks to performance-enhancing blends—all built on the same dependable process infrastructure.
“We’ve had vendors that ghosted us,” Ethan admits. “Deutsche didn’t just deliver—they solved problems with us. If we didn’t have them, we’d be a year behind.”
For Deutsche Beverage + Process, it’s a testament to what the right partnership can achieve:
scalable growth, sustainable operations, and an innovation pipeline that never slows down.
“We were stumbling our way into this,” Ethan reflects. “Deutsche helped us build something that actually worked—and now, we’re scaling with confidence.”
FAQ
Terpene beverage manufacturing infuses plant-derived terpenes—aromatic compounds that influence flavor and function—into drinks. They’re used in both cannabis and wellness beverages to provide effects like calm, focus, or energy.
Deutsche provides scalable processing systems—mixing, heating, carbonation, and filling equipment—designed for precision, cleanability, and expansion. Their solutions support both small craft producers and large-scale manufacturers.
The integration ensures seamless product flow—from formulation to packaging—reducing manual handling, contamination risks, and downtime between runs.
